The 68-acre Creative Village is emerging in the heart of Downtown Orlando. Creative Village is anchored by the nation’s newest, innovative urban campus, UCF and Valencia Downtown, and integrates affordable and market-rate housing with new office space for high-tech, digital media and creative companies. Creative Village brings new housing, educational and career opportunities for our residents.
The logo reflects the map of the area. Colors will warm, welcoming and aspiring.
The recycling tag program was a way for the city to research what residents were doing correctly and incorrectly with their recycling. We had our suspicions as to what people were recycling correct and incorrect, but we had no way to verify without walking around our neighborhoods and looking in carts. The design of the tags was friendly and encouraging. Residents began posting photos of their tags on social media, and many local media outlets picked up and covered the story.
The project revealed that the 3 biggest contaminators to our recycling stream are plastic bags/bagged recycling, styrofoam, and trash (people using their recycling cart as a second garbage bin). We used that data to lead out on the messaging for the continuing recycling communication the city puts out.
Green Works Orlando works to transform Orlando into one of the most environmentally-friendly, economically and socially vibrant communities in the nation. Green Works Orlando represents our commitment to build partnerships and share resources that foster positive environmental changes.
We have built recognition in communication with residents and visitors by providing one consistent look and voice across all departments and platforms.
Items include tcar wraps, multipage instructional guides, handouts with programming information, infographics, metallic stickers, tote bags, tabling material, water bottles and a full style guide. Promotional materials include all 7 of the pillar icons to educate residents on the depth of the Green Works Orlando program.
Black Bee Honey is a non-profit business founded by the youth in the Parramore Kidz Zone program. The business started with the dream of providing youth an opportunity to learn firsthand entrepreneurship skills while simultaneously enriching the lives of their community members by providing raw honey.
I was able to show the students the process and importance of design and marketing, presenting to them multiple times. Our first meeting began identifying their audience and brainstorming names, then sketching logos with them, when I then refined and presented back to them for them to pick their favorite. We continued on making promotional material and uniforms.
This start-up business, run by PKZ youth, offers high quality honey for sale at the Parramore Farmers Market while providing work related educational and entrepreneurial experiences, further developing the youth of the Parramore Community into future workforce leaders.
Because of their local success and news coverage, the Steve Harvey show found out about their story. Some of the students were flown out for a taping in California, and Steve Harvey arranged for their products to be sold on igourmet.com, with a large proceed of the sales going back into the PKZ program and to the Black Bee Honey students.
The City of Orlando had 2 large events for the Spring into Sustainability yearly initiative. To promote cohesion and recognition of the events, I used two versions of the same artwork for both.
Earth Day Work Day was an afternoon event at City Hall Plaza for downtown employees to learn best practices of sustainability with local vendors educating and entertaining. Visitors were given a handout to get stamped at each table to exchange for a t-shirt or tote bag that were being live printed at the event.
Earth Hour is an annual nation wide event, promoting residents to shut off lights in their homes and businesses. By powering down during Earth Hour, residents amplified a crucial message that climate change affects every person.
Copywriting, art direction, editorial design, photography
During my time at the Harn Museum of Art, this time to create, I worked to design and produce a celebration book for their 25-year anniversary. Working with the staff, I researched and organized historical data, photos, and records of the museum. My responsibilities included everything from concept to creation, including editing, layout design, gathering content from the curators, working with the printer, and more. The result: an 80-page book which was distributed to top donors and to all guests of the 25 Candles anniversary gala.
Illustration, editorial design, copywriting
Each semester the University of Florida’s Department of Recreational Sports produces a magazine to showcase events and services offered to students and staff. For this issue, I wanted to portray the gym as a more friendly and approachable place, so I chose bright, fun colors with simple graphics. Each spread of the 16-page magazine has illustrations that correspond with the service presented. This style continued across posters, an event wheel, flyers, website graphics and TV slides, creating a cohesive style for the activities of that semester.
