Our team worked closely with the Senior Content Marketing Strategist to come up with creative ways to share messaging across all the social platforms. I created a mix of illustrations and pop culture graphics to help drive engagement.
We create a variety of materials for our outreach department to educate potential new clients about our services and updated offerings.
I created a library of over 50 illustrations to be used across a variety of materials. Seen below inside the brand icon on water bottles and t-shirts. There are two different products offered by Peerfit, so we created one to reflect each using the same illustration style to show brand consistency.
Peerfit
During my time working with Peerfit, I have had the opportunity to work on a variety of projects alongside the Design and Marketing teams, and I currently lead our team of visual designers. We work in tandem with Marketing to ideate and develop materials across all platforms - from print, email, web, and everything in between.
I’ve worked closely with our Marketing team to audit all of the marketing materials created over the life of the company, and make a plan to realign all visuals to more closely match their current messaging and vision as they continue to grow. I was able to update and set visual standards, create templates, and continue to build out a library of illustrations.
We continually collaborate to build out new campaigns to maximize engagement across all platforms, using design to tell key elements of Peerfit’s story!