Illustration color palette
CHARACTERS
Prop elements
Background elements
Peerfit Illustrations
Covid-19 caused nearly every industry to find new ways to adapt, and the fitness industry was no exception. Peerfit had to pivot immediately to promoting our customers new at-home workout classes with the studios in their network.
This meant we had a large need for illustrations depicting those same at-home workouts. The fitness industry as a whole generally has below average representation of diverse bodies, so I saw this as an opportunity to step up Peerfit’s representation.
I reworked elements from our existing illustrations to update them into at-home settings, and build out a library of options of people, props, and backgrounds to be used on marketing pieces moving forward. This allowed for a continued sense of brand consistency across the variety of marketing pieces that we create. This is an ongoing project that we are continually adding elements to.